Wrapping Up at CCBH

            In our final weeks at CCBH, we spent most of our time out of the office doing community outreach. Our main activity in our project was to advertise for both Family Planning Medicaid and CCBH’s Family Planning Clinic. Though the clinic already had a professionally made flyer, we were able to create our own flyer for Family Planning Medicaid. No one in our group had ever gone business to business advertising something before, so I don’t think we realized how much work it required. We wanted to stick to western Cuyahoga County, as that is where the majority of clients at the clinic live. We utilized Google Maps, looking at areas with many businesses. We also learned that it is best to go to businesses with clients that are in our targeted age group. There is no sense is going to a sewing store that has a clientele of mostly women over sixty, as they probably will not take advantage of Family Planning Medicaid or the clinic. Once we were out in the community, I felt like we were driving around a lot. It was easiest to stop at shopping centers, so we could walk to many stores at once, but then we would have to get in the car again to find another shopping center.

It was tiring talking to people about the same thing and constantly getting in and out of the car. Spending entire days doing this was incredibly monotonous. I had to constantly remind myself that it was for a greater good, making all of our efforts worth it. More outreach meant that more people were informed about the clinic and Family Planning Medicaid. People with this type of Medicaid can get all of their birth control and STD tests covered by insurance. The clinic is great because it bases all prices off of income, making a lot of services free. Because both Family Planning Medicaid and the clinic are newer, our advertising is really necessary. Once I remembered the importance of our work, I was happy to be involved in our outreach efforts. In total, we hung about 300 flyers throughout the western county. So far, we are seeing positive results in our research, causing me believe that our flyers did help.